Thursday, 29 January 2009

An open letter to manufacturers of hair care products

Picture this (not too vividly if you don't mind) - I'm standing in the shower, stripped of all my usual clothing including, significantly, my spectacles. I reach for one of your excellent hair care products. What is the most important information to me at this time?

Is it your branding? Much as you might like it to be, alas it is not. I already made the decision to purchase, several days ago, in the supermarket.

Is it that it's new and improved? Well, no. I was actually quite happy with the old formula, otherwise I wouldn't have bought your brand again. I do have an optimistic hope that if change it then it will be to improve it - although I accept it might just be a cost saving exercise.

Is it the fact that it contains ceramide B? If truth be told, I've never heard of ceramide B outside of your TV commercials and have only your word for it that it's any better for my hair than lard.

No. What I really want to know, more than anything else at this precise moment, is which of your identically styled bottles contains shampoo and which conditioner. Unfortunately, this information is consigned to a tiny font and is hidden somewhere near the bottom of the label.

Please spare a thought for your more myopic customers who all too frequently end up putting conditioner on unwashed hair. Let's have it nice and big and obvious - what's in the bottle.

2 comments:

Mockingbird said...

I think I've got that one sussed now Keith... I pick a brand that has a clear see through shampoo and the conditioner is in an opaque bottle... I know exactly what you mean though!

hair care products said...

Off to find Kimberley Sayer! xv